While driving in to work today, Marnie and I noticed what appeared to be flags of different countries painted on the sidewalk of Granville St. stretching from 16th Ave. W. down to the Granville Bridge.
My first thought of the flags was some form of Olympics celebration, but found it odd that there were no banners or signage supporting the initiative. My second guess was some form of ambush marketing, but it still made very little sense as there was no further supporting info (although a marketing campaign like this would have been good for United Colours of Benetton).
Well, I was wrong on both accounts.
The flags, or decals as they are called, are the result of a community partnership between the Yaletown Business Improvement Association and the South Granville Business Improvement Association. The route of the Flag Walk stretches from BC Place Stadium right up the South Granville Rise and with close to 450 decals, nearly 80 different nations are represented:
FlagWalk is the creation of a unique walking route connecting Yaletown and South Granville, two of Vancouver’s truly unique neighbourhoods. The FlagWalk pathway spans a total distance of 3.74 kms and features the flags of countries participating in the 2010 Winter Games.
I personally think the idea is quite unique, and if you’re into contests, you can follow along with the Vancouver Sun in an effort to win a trip for two around the world.