Left Coast By Design

Tag: Starbucks

Lyte1k & Starbucks Giveaway

11 Days 'til Christmas - Wrap Up

courtesy of Chris Jones

For those of you who follow me on twitter, the past few weeks have been spent with countless pleas for people to follow me. Although far from an organic means to attract followers, being so close to 1000 got me far too excited. And Lord knows I like the attention.

Well, it finally happened – I hit the big 1k on Thursday. I’ve been asked if I had some FAN-tacular celebration when it happened.. you know.. something with bells, whistles, punch and pie – nope, nothing at all. In fact, I’m not even exactly sure who it was that bumped me over the 1000 mark because I actually didn’t pay “that” much attention near the end. It took 3 days to go from 995 to 1000, so I stopped paying attention thinking that doing so would keep it from happening. Ever.

But one thing I did do in the past few days was reference that I was going to something for everyone to help pick them up early in the morning or give them that get-up-and-go they might need at some point during the day.

And since it’s the time of giving and joy, I figured that the best way to celebrate was to have my first giveaway here at LCBD and connect it to twitter to boot.

To help keep you going into the New Year, I have put together the “LyteSBUX” prize pack – a 12 serving box of Starbucks VIA™ Italian Roast and a $5 Starbucks Card. To enter, all you need to do is tweet the following:

I want to win Starbucks VIA & a $5 Starbucks Card from @lyteforce & leftcoastbydesign.ca – RT AND follow to enter! #LyteSBUX

See? Very simple. It’s also important to know that the contest will end at 11:59AM PST on December 29th. Now here are some of the finer details (also known as rules) of the giveaway:

  • To win, you need to ensure you follow me (lyteforce) at the time I draw the winner. What you do after is up to you.
  • The giveaway is open to residents of Canada and the United States. Why? Easier that way for me. I’m sorry International friends.
  • I will contact the winner via the method of entry within 24 hours of the contest close. If you happen to be the winner, you will have 72 hours to get back in touch with me or I may re-draw the prize.

There we have it. And depending how successful this happens to be, I might have another something something up my sleeve.

Disclosure: I purchased the Starbucks VIA™ with my own cold hard cash, but due to a holiday promotion the $5 Starbucks Card was provided at no cost. Being the giving type, I’ve combined them both into one giveaway. – cmp.ly/0

Starbucks No More

Having worked at Starbucks in a previous life, it had always occurred to me that it seemed the market was somewhat over-saturated. Here on the left coast, there was nearly a Starbucks on every corner and when you add in all the other locations you could get some fine java from, such as Cafe Artigiano, Blenz, Tim Horton’s and the like, the competition is fierce.

Starbucks Sign

Starbucks Sign – courtesy of Darren Larson

Therefore, I’m not surprised that the current economic downswing has resulted in Starbucks closing stores here in Canada. It does shock me that the first one is here in Richmond.

As reported on cbc.ca the Starbucks located at Aberdeen Mall will close on Wednesday. Based on the article, staff were only advised of the closure within the past week and I can’t imagine what it must feel like for them. That being said, I’ve heard from a couple of former colleagues that the “partners” (as staff at Starbucks are called) have been offered positions in other locations throughout the district if it suits them.

If I were to be a guessing man, this will likely be the first of a number of closures throughout the Lower Mainland – let alone Canada. I’ve always been a fan of the coffee, but would point out that the service you get today is far different than the Starbucks experience back in the day. I strongly feel that the company went the wrong direction by focusing on consistency instead of the experience. The old bar partners used to pull shots not only added character to the experience, but the drinks were far better than the “cleaner” consistent shot that one gets out of the automated versions. And don’t get me started on how milk is steamed as the automated thermometer and shutoff on these new bars makes it too easy for the barista to not care about what’s going on – resulting in a poor tasting beverage that has little to no good foam.

I think as a whole, Starbucks needs to re-evaluate it’s true purpose in the market and look to make the experience more like the “third place” it once was, as opposed to the place that just happens to serve a typical caffeine fix.

Okay. I feel better now.

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